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Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155